Built by an engineer. Proven over a decade.
Catapultz Group Sdn Bhd is the Penang-based practice behind Robin Ooi — Malaysia's AI SEO specialist. Founded in 2015 after a decade running digital agencies in Australia, it exists for one purpose: turning search visibility into revenue for businesses that deserve an edge.
From factory floors to AI search results
2006
Engineering roots
Robin trains as a mechatronics engineer — systems thinking, measurement, and process discipline that still define how campaigns are run today.
2010s
Two Australian digital agencies
Robin co-founds and operates two Australian-based digital agencies, living the entrepreneurship journey from the ground up — from affiliate marketing's early days to full-service online marketing.
2015
Catapultz Group Sdn Bhd founded
Robin returns to Malaysia and incorporates Catapultz Group Sdn Bhd (1160103-T) in Penang, focusing his experience on one discipline: SEO that produces leads, not vanity rankings.
2017
“Your SEO Sucks!” hits Amazon bestseller
Robin's no-nonsense SEO playbook becomes an Amazon bestseller, praised by readers worldwide for non-spammy, actionable advice — and opens doors to speaking at universities and corporate events.
2020s
MNC & listed-company roster
The practice grows to serve MNCs and listed companies across Malaysia and Singapore — engagements won on results and kept without long-term lock-in contracts.
Today
The AI search era
Catapultz operates at the frontier of AI SEO and GEO — engineering visibility in Google and in the AI answers of ChatGPT, Gemini and Google AI Mode, guided by Robin's 75% Equation.
The playbook is public. The execution is the edge.
Robin wrote the Amazon bestseller Your SEO Sucks! and speaks at universities and corporate events across Malaysia — the same frameworks his MNC and listed-company clients pay to have executed. Nothing is hidden behind mystique; the difference is fifteen years of knowing which lever to pull, and when.
Four principles every engagement runs on
Engineering, not guesswork
Every campaign is a measurable system: hypothesis, implementation, data, iteration. If it can't be measured, it doesn't go in the plan.
No lock-in contracts
Clients stay because the numbers work, not because a contract forces them to. That keeps the incentive exactly where it belongs — on results.
White-hat, always
No PBNs, no link schemes, no shortcuts that put your domain at risk. Authority is earned through content, structure and genuine editorial mentions.
Straight answers
If SEO isn't the right investment for your situation, you'll be told on the first call. A smaller, honest practice can afford to say no.
Book your free 30-minute strategy session
Thirty minutes, directly with Robin — not a sales team. You'll get a straight read on your situation and a clear next step, even if that step isn't hiring us.
- ✓Live look at why competitors outrank you
- ✓Honest verdict: what's worth fixing first
- ✓No obligation, no lock-in contracts
Catapultz Group Sdn Bhd (1160103-T) · 390-G, Jalan Panchor, Taman Continental, 11600 Georgetown, Pulau Pinang · Mon–Fri 10am–5pm