AI SEO and search insights for Malaysian businesses
Search split into two games. Google still sends the clicks, and AI answer engines increasingly decide who gets considered before a click ever happens. These are working notes on both, written from client work rather than from other people's blog posts.
How Does ChatGPT Decide Which Sources to Cite?
ChatGPT answers most questions by running its own searches, pulling back a ranked list of pages, and writing from the top few. Retrieval position is the single strongest predictor of whether a page gets cited, which makes citation mostly a trust and visibility problem rather than a formatting one.
10 August 2026 / 6 min read
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AI Search & GEO
How ChatGPT, Gemini and Google AI pick sources, and how to become one.
SEO Fundamentals
The mechanics behind rankings, minus the recycled advice.
Reputation
Controlling what search and AI say about your brand.
Measurement
Working out whether any of it is actually paying.
All articles
AI Search & GEO
GEO vs SEO: What Is Actually Different, and What Isn't
Generative engine optimisation is not a replacement for SEO. It is SEO under a stricter trust filter. What changes, and where the
10 August 2026 / 5 min
AI Search & GEO
How to Appear in Google AI Overviews
AI Overviews sit above the results you track and absorb the clicks. How Google picks the sources it summarises, and how to make yo
10 August 2026 / 5 min
AI Search & GEO
What Is an llms.txt File, and Does It Do Anything?
An llms.txt file is a plain-text map of your site written for AI systems. What goes in it, how it differs from robots.txt, and whe
10 August 2026 / 4 min
AI Search & GEO
Schema Markup for AI Search: What Actually Matters
Five schema types earn their place for AI search. Why linking them with @id matters more than the markup itself, and which types a
10 August 2026 / 5 min
AI Search & GEO
Which AI Search Engines Actually Send Business Traffic?
Not every AI answer engine deserves your effort. ChatGPT, AI Overviews, Perplexity, Gemini, Copilot and Claude compared on reach a
10 August 2026 / 4 min
SEO Fundamentals
How Long Does SEO Take to Work?
Four to six months before meaningful movement, twelve before compounding. What happens in each phase, and how to tell early whethe
10 August 2026 / 5 min
SEO Fundamentals
Why Is My Website Not Ranking on Google?
Work through the causes in the order they break: indexation, intent mismatch, cannibalisation, thin authority. A diagnostic sequen
10 August 2026 / 5 min
Reputation
How to Deal With Negative Google Autocomplete Suggestions
When Google suggests your brand name followed by scam, it damages you before anyone clicks. How autocomplete works, and what reali
10 August 2026 / 5 min
Measurement
How to Track AI Search Visibility Without Fake Metrics
Rank tracking does not work in AI answers. Here is a measurement model built on citation share, consistency and trusted-domain ove
10 August 2026 / 4 min
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